blending SEO with the voice of the brand

Promoting your brand online extends beyond the website; it means having a presence and engaging your audience. As a Freelance Copywriter, SEO Content Developer and Social Media Specialist, I have the skills to help you grow your business online, drive more traffic to your site and convert your visitors into brand advocates by offering the following services.

SEO content development, social media, copywriting and PR

• Search engine friendly web content development and editing

  • Any good copywriter can capture the voice of the brand and use it to engage the audience. Writing for the web, requires taking that voice and infusing it with just the right mixture of keywords in order to gain higher search engine rankings and reach a more targeted audience.

    Whether building a new site or redeveloping content on an existing site, I create compelling copy that is search engine friendly and portrays the essence of your brand.

• Keyword development

  • Keyword development is the core and preliminary step for any search engine optimization effort. I can help you find the right search terms to increase your online visibility and drive targeted traffic to your site.

• Social media marketing and content development

• Social marketing has grown exponentially in blogs, user groups and networks such as Facebook, MySpace, LinkedIn, YouTube, Flikr and literally hundreds of others. For every market, product, and user profile there is a social network where members share and interact. I can take your brand’s voice and engage potential customers farther upstream where they live and interact online.

• Blog writing and development

• Because most sites are static in nature, maintaining a blog on your site can help increase search engine standings by providing fresh content on an ongoing basis. A blog offers your site visitors a more interactive relationship with your brand and provides search engines relevant content.

• I create search engine friendly blog content that engages your target audience and increases quality inbound links to your site. This results in higher rankings and the building of an online community that is conversational and authentic.

• Email marketing content
• Developing strategic email campaigns can directly boost your marketing efforts. With a targeted and personal approach, I create email campaign content that inspires and converts.
• Online and traditional public relations
• A press release today serves a much greater purpose than in the past. Today, a well scripted press release promotes your business in conjuction with your SEO strategy. I develop story ideas, write and deploy press releases that can gain greater visibility both off and online.
• Reputation management
• To maintain a presence online and to augment your search engine rankings, it is imperative that your brand has a voice on the web. Maintaining an online presence creates a two-way conversation with your customers that is organic and helps strengthen their relationship to your brand. I monitor what is being said about your brand, comment and link back to your site where appropriate.

traditional media

• Editorial, news and feature writing
• Editorial, news and feature article writing for newspapers, magazines and other publications.
• Copywriting
• Need a newsletter or brochure written? My new media writing skills are backwards compatible. I write targeted marketing content that speaks effectively in any medium.

Contact me today for a free quote. Katrina@KatrinaGibson.com